Record your clients’ new favourite podcast.
And start transforming your followers into lifetime fans.
You can’t convert more clients if they don’t know who you are.
And yet, social media’s ever-changing algorithms are making it harder and harder to reach folk who need your services. Let alone build the trust and connection needed to convince them to study with you.
In an online world filled with AI slop and surface-level content, folk are craving more substance. They want to hear deep dives into your areas of expertise, and they’re turning to podcasts to find it.
The question is: will they find you on their go-to platform?
WHETHER YOU ARE:
A teaching, coaching or training business
An academy, school or learning centre
A freelance educator
A podcast is the ideal way to reach a new audience, connect with your existing followers and showcase your work. And with 584 million regular listeners, there’s never been a better time to start yours.
There’s just one problem…
No one’s told you how to plan, develop and record your show.
As a result, you:
Feel stuck in the idea phase
You know what show you want to create. Maybe you even have a name. But you don’t know how to move it from idea to reality.
Have a loose idea but no structure
People always tell you to start a podcast, and you have a vague idea of what it might be about. But you need help developing it further.
Recorded an episode you’re not proud of
It turns out recording a podcast is harder than it looks. Fuzzy audio and a clunky script is taking away from the conversation, and you don’t want to share it.
Worry it might be a pipe dream
Because hiring a production team is out of the question, and YouTube doesn’t tell you all the tricks you need to know.
Well, it doesn’t have to be! Let us show you how to turn your show into a reality you’re excited to share with the world.
Podcasting isn’t like other social media, but that’s what makes it so powerful.
It forces creators to only show up if they have something worthwhile to share
You’re not competing with everyone
You can carve out your own unique niche and identity
You connect with people on a deeper level
You showcase your authority and expertise
All you need is an understanding of the creative process and a simple tech stack to record a show your clients will love.
A step-by-step self-guided programme that shows you how to turn your podcast idea into a published reality.
The Path to Podcasting
Record the show your clients can’t wait to listen to.
We’ll show you how to:
Set up your recording studio
From equipment to mic positioning, we’ll share the essentials for capturing pro-level audio that keeps listeners focused on your message.
Choose the right show format
Podcasts come in many forms. We’ll explain how to select the one that fits your brand and script a mini-series that spotlights your expertise.
Record and edit your first series
During the 4-week course, you’ll complete your first platform-ready mini-series, consisting of 6 episodes - your first mini series plus a trailer.
Build a podcast listenership
Start building an excited fanbase from the beginning with proven promotional techniques to help grow your show.
Plan your podcasting journey
Your show doesn’t have to stop when the course ends. Build on the momentum you’ve gained by learning key skills and strategies to keep recording.
“I started with very little editing experience, but from early on with Laura’s superb guidance, I was able to get a student podcast into production. Our podcast is having a hugely positive impact on our students’ learning and their confidence. I’m so grateful to Laura for her top-quality programme materials.”
Turn your rough notes into show notes.
Through bitesize videos, self-paced content and plug-and-play templates, we’re breaking down everything you need to produce a podcast you’re proud of.
Study at times that work for you
Pre-recorded videos walk you through each step of setting up your studio, recording and editing your show your way.
Implement using editable templates
Use our tried-and-tested templates to write your show notes, script your episodes and get your first listeners by promoting your show on social media.
Develop a repeatable production process
You’ll discover the key stages of a production and refine your own process, so you can continue your podcasting journey after the course ends.
Plus:
Get a 1:1 podcast planning session.
Before you start recording, you’ll have the chance to join a 1-1 creative planning session with Laura. She’ll work with you to review your plan and go over the set-up so you feel confident to hit record.
Founder of Communicating for Impact and your new podcast mentor.
Hi, I’m Laura!
Over the years, I've supported education businesses in creating podcast content that:
Reaches and attracts clients from new markets
Scales programmes without compromising on human connection
Increases client engagement by recording content that's unique and fitting for their brand
Builds a fanbase of clients rather than chasing followers
Saves time in creating content to promote their brand
Now, I’m guiding you through the creative process and key decisions so you can record a show that brings your business similar results.
The Path to Podcasting is the self-paced course for educators seeking to grow their brand and reach new clients without relying on Reels and trending audio.
And it’s perfect for you if you:
Want to create a deeper connection with your audience.
Plan to host in-depth conversations and interviews with guests and peers.
Have a fab podcast idea but no idea how to make it a reality.
Hope to start a podcast, even if you don’t yet know what it’s about.
It may not be right if you:
Don’t want to learn podcasting skills and strategies.
Don’t have time to commit to completing the course and recording your show.
“This was exactly what I needed to turn my idea for a podcast into a reality. Although I’m still recording my first episodes, the course has given me clear steps to follow when I get to the next stages. Laura is not only knowledgeable and experienced, her kind and encouraging guidance builds your confidence to try something new and put your creation out into the world. If you’ve been thinking about podcasting for a while but aren’t sure if you need a course, I highly recommend signing up for this one with Laura anyway! You’ll save so much time, get high-quality feedback and have someone to guide and support you in your journey. You won’t regret it!”
Launch your podcast in the next 4 weeks.
Turn your smartphone into your most powerful business tool. Designed specifically for educators and experts, this programme removes tech-overwhelm and the pressure to 'go viral.' Set up your mobile studio your way, master visual storytelling, and build a video strategy that works for your business—not an algorithm.
Hi, not based in Switzerland? 🇨🇭
750 CHF (Swiss Francs) is approximately 812 EUR or 703 GBP. Use this tool to convert 750 CHF to your preferred currency. Two-part payments are available no matter where in the world you’re joining us.
Have a ready-to-publish mini-podcast you’re proud to share
Know how to script, record and edit your show with the ease of a pro
Have built excitement around your podcast - and maybe secured some fans
Feel confident to continue recording independently
By the end of the Path to Podcasting, you will:
You may be wondering…
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You will need a microphone to capture the best audio quality. There are a lot of microphones to choose from, and this is something I will help you decide during the programme.
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I suggest using Riverside, the platform of choice for many podcasters. While this requires a paid subscription, it will save you a lot of time by simplifying editing and streamlining your workflow.
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Ideally, you will have a laptop or desktop with 8GB of RAM or higher to support recording and editing. You will also need sufficient space to save your content, whether on your computer, on an external hard drive or in cloud storage.
You are 4 weeks away from having a podcast you’re proud to share.
Join the Path to Podcasting and let’s launch your show.