Ready for a marketing strategy that actually works for your education business? Hit reset.

Terms of Use

Introduction

These Terms and Conditions set out how you (the User) can use this Site. Please read them carefully.

The Communicating for Impact Privacy Statement is set out on a separate page and confirms how we use data relating to you and it forms part of these Terms of Use.

Separate legal terms apply to purchases made via this Site. These terms may change over time and the terms in force will be displayed on this page.

ABOUT US AND HOW TO CONTACT US

Communicating for Impact is founded by Laura Wilkes and operates from Cecile-Lauber-Gasse 1, Luzern 6005, Switzerland.

You can contact us in writing via [email protected] or by post at the registered office address.

SITE USE

By visiting communicating-for-impact.com you are consenting our terms and conditions as set out below.
Should you not wish to accept the terms and conditions of this Site in full you should cease using this Site immediately.

This website, communicating-for-impact.com, will be referred to as the “Site”. All visitors to the Site will be referred to as “User” “You” or “Your”. As a user, you will be bound by these Terms of Use which may also be referred to from time to time as Terms and Conditions. The terms “We” “Us” and “Our” refer to Communicating for Impact. Accessing and using the Site constitutes acceptance of the Terms of Use.

By using this Site you agree to the Terms and Conditions without modification. We reserve the right to amend the Terms of Use of this Site and on doing so we will update these Terms and Conditions.

This Site is intended for use by persons who are a minimum of 18 years old.

You must not copy, share or disseminate the information on this site which is subject to copyright for which all rights are reserved.

This Site is directed to people residing in the United Kingdom. We do not represent that the content will be available or appropriate in other locations. This Site is written in English and we do not take responsibility for any translations which are applied to this Site.

In using this Site you may encounter comments and/or content supplied by other users. The information contained within user comments is not verified or approved by us. The views expressed by other users on the Site do not represent our views or values.

TERMS

The content on this Site, and the associated social media channels

LinkedIn @company/96818383

LinkedIn @laura-wilkes-video-podcast-producer

YouTube @laurawilkes

Instagram @communicating_for_impact

and email marketing, will include information on creating audio-visual content for businesses. All content is intended for informational purposes only. None of the content in emails, blog posts or social media posts should be construed as specific business or marketing advice.

In addition to these Terms of Use please be aware of our Privacy Policy and Terms and Conditions of Sale which include key terms which are set out separately on our Site.

SITE OPERATION

This Site is available free of charge.

We do not guarantee the availability of any Site or content. We reserve all rights to withdraw, suspend or restrict the content at any time for any reasons. Where possible, we will give you reasonable notice if the Site is to be suspended.

We do not guarantee that this Site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access our Site. You should use your own virus protection software.

PRIVACY POLICY

Our business has a privacy policy. The key elements of that policy are set out on this Site in our Privacy Statement, last updated 11/08/2024. The Privacy Statement can be found at https://communicating-for-impact.com/privacypolicy

INTELLECTUAL PROPERTY RIGHTS

This Site contains intellectual property created and owned by Communicating for Impact - Laura Wilkes unless otherwise stated. The Intellectual Property includes all content on the Site. Content means any text, graphics, audio and video and also extends to the page layouts of this Site and any social media channels and emails. All photographs and videos on this website and the connected social media channels:

LinkedIn @company/96818383

LinkedIn @laura-wilkes-video-podcast-producer
YouTube @laurawilkes
Instagram @communicating_for_impact

are subject to copyright.

No permission is given to directly reprint or republish the site content in part or in full without acknowledgement and links back to the original page or content source. At no point are you entitled to claim rights over our intellectual property.

Should you wish to utilise the content on this Site please contact [email protected] to make your request. You must receive written permission to repurpose, copy and/or modify any content on this Site, or content which is shared to you by email or on social media.

If you are granted permission to share content from this Site or our social media channels please link back to the specific website page and let us know that you have shared the piece so that we can share your piece with our audience.

For all copyright requests please contact Laura via [email protected]

LOSS OR DAMAGE

Notwithstanding any of these terms, we do not intend to exclude or limit our liability to you where it would be unlawful to do so. We do not exclude or limit liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.

We have no liability to You for any loss of profit, loss of business, business interruption or loss of business opportunity. To the maximum extent permissible at law, our aggregate liability to you in connection with these terms howsoever arising in contract, negligence or otherwise, is limited to 250 Swiss Francs.

If defective digital content that we have supplied damages a device or digital content belonging to you and this is caused by our failure to use reasonable care and skill, we will either repair the damage or pay you compensation.

REFUND POLICY

Should you decide to purchase a training programme, production service or any product from this Site then you will enter into a contract of sale with us at the point of sale. If you change your mind about purchasing you are entitled to a refund for the 14 days following the purchase. Should your training course or programme start within that 14 day period and you decide to cancel then you will be refunded, but the amount of any sessions or value received will be deducted from your refund. Deductions will be calculated on a pro-rata basis.

If you make an electronic purchase then you will be sent a link for a direct download.
At the point of purchase, you will be asked to confirm your express consent to receiving the download immediately. In agreeing to receive the download at the point of purchase you will lose your right to cancel and your right to a refund.

Should you have any questions about your purchase we will be happy to assist.

DISCLAIMERS

The information on this website is intended for entertainment and information purposes only and does not constitute medical (including dietary) advice. The information on this Site is provided without any representations or warranties, express or implied.

You must obtain professional or specialist advice before taking, or refraining from taking, any action on the basis of the content on our Site.

You must not rely on the information on our Site as an alternative to medical advice from your doctor or other professional healthcare provider. If you have any specific questions about a medical matter you should consult your GP or other relevant health professional. If you believe you may be suffering from a medical condition you should seek immediate medical attention. You should never delay in seeking medical advice because of information on our website or social media channels.

You should contact your GP for further information prior to beginning any new workout regime. If you experience chest pain at any point whilst exercising you should stop immediately and seek urgent medical assistance.

All nutritional information is provided as guidance and specific calorific amounts may vary. If you suffer from allergies then caution should be given when considering the recipes included on the Site.

Not all workouts shared are suitable for experience levels. If you are new to exercise, pregnant or have given birth within the last six months, or have recently been injured you should consult a medical professional before taking part in any physical exercise and follow their advice.

Although reasonable efforts are made to update the information on this Site, we make no representations, warranties or guarantees, whether express or implied, that the content on our Site is accurate, complete or up to date.

The content on this Site does not constitute business or marketing advice. Should you require advice under any of these heads then you should contact a professional directly. Viewing the information on this Site does not constitute a contractual relationship between you and us.

Nothing in this disclaimer will:

(a) limit or exclude any liability for death or personal injury resulting from negligence;

(b) limit or exclude any liability for fraud or fraudulent misrepresentation;

(d) exclude any liabilities that may not be excluded under applicable law.

This Site may contain links to other sites. These sites are not under our control and we cannot be responsible for any actions or events arising from you following any links from this Site. Links are provided for informational purposes only and should note be interpreted as approval or endorsement by us.

Any comments on our blog or social media channels are not endorsed or verified by us. We are not responsible for the comments on our Site made by third parties. Should we become aware of comments which are likely to be distressing we will remove them from our Site. Removal of comments does not indicate that any compensation will be awarded, it will not, comments are removed to ensure enjoyment for Site users.

We have an affiliate scheme which means that we work with carefully selected partners who promote our products and services and receive a commission payment for every sale. From time to time we also partner with third parties and recommend their products and services for which we may receive commission or payment in kind. In all circumstances we make full disclosures as to our affiliate partners and never charge you more.

JURISDICTION AND DISPUTE RESOLUTION

These Terms are governed by the laws of Switzerland. The Courts of Switzerland have exclusive jurisdiction for any matter and proceedings arising out of the use of this Site.

It is intended that all disputes can be resolved with good faith between the parties. Should it not be possible to resolve a dispute then the dispute shall be referred to mediation.

COOKIES POLICY

This Site uses cookies; small files of letter and numbers that are automatically placed on your machine – if you agree - to help our Site provide a better user experience.

Cookies do not typically include identifying personal information but cookies may also be linked to personal information which is stored about you.

We use cookies to retain your user preferences, store information from elements of our Site such as shopping carts, and to provide anonymised tracking data to third party applications such as Google Analytics. These cookies are likely to be analytical/performance cookies or targeting cookies. We have no control over third party cookies.

In general, cookies should make your browsing experience better. You may prefer to disable cookies for this Site which you can do by disabling cookies in your browser. We suggest following the steps via the ‘Help’ tool of your browser. Please note that if you change your browser settings to block all cookies (including essential cookies) you may not be able to access some or all of our Site.

Except for essential cookies, all cookies expire within a reasonable period of time.

MISCELLANEOUS

Whilst using this Site you may provide personal information about yourself including your name and email address. When providing these details, you agree to provide accurate and up to date information.

For the avoidance of doubt the Terms of Use stand as terms only, there is no intention to create a contract.

Record real content. Grow your brand.

Create short-form videos that start conversations

A five-week sprint for busy educators who want to bring video magic to their business without spending all their time.

Create shareable bite-sized videos that

showcase your brand and speak to your clients

from week 1.

Let’s face it. You’re here because you know how powerful video is and the value it could bring to your education business.

This is not your first brush with video. You have probably already tried:

social media trends that led nowhere
flipping between posting and ghosting
spending hours of your life on editing
not posting because you think no one will watch

You may even tell yourself you’re not good on camera, don’t have enough time, or need to be more tech-savvy to create polished videos that wow your clients (and competitors).

We’re here to show you that you can create amazing bite-sized videos that:

embrace your style and personality
don’t take hours to record and edit
can be recorded and edited in minutes
support you in achieving your goals

We’re here to bring video magic to your business and start chatting to your clients about your latest reel.

We know the impact great video can have on your education business. With over 30+ years in the industry, we’ve worked with startups and established businesses to record media that gets results.

You’re not alone if you feel like you’re missing out. There is a lot of advice about video creation online that doesn’t work because it’s:

irrelevant to your needs as an educator in business, whether you’re a teacher, trainer, school owner or material writer.
inflexible given that you benefit from a combination of on-demand learning, live support, and resources to bring video to your biz.
unsustainable given that you have a busy business to run and scale. Who has time to post twice a day?
detached from results that matter. We want our content to reach our ideal clients and encourage them to take action.
not informed by the latest best practices in the media industry.

The good news is that you no longer have to miss out on video magic. Nor do you have to try to adapt advice that’s designed for other industries in the hope that something will work.

There’s a far better way…

So let’s reset and visualise video that:

you can measure in a way that matters to your business, whether it’s sign-ups to your newsletter or conversations sparking up in your DMs.
you tailor to your brand voice (bye-bye trend chasing), making your video content recognisable in a busy marketplace.
you look forward to planning and creating since you have sustainable workflows in place and an endless source of ideas.
your business besties always ask you about now you’ve become the go-to person who knows video magic.
you make strategic decisions on - you’re confident in deciding when and what to record now video is part of your media toolkit.

Let’s bring video magic to your business.

Introducing…

The Video Venturer

Your beginner-friendly sprint to creating great short-form videos that work for your education business.

The Video Venturer program was so easy and clear to navigate. Help was available at all times and the materials were top-notch. Even a video-making novice couldn't fail to improve their skills. I highly recommend this course if you would like to start making videos but just don't know where to start. Everything is so clearly explained.

Erin O'Byrne, Teacher Trainer

Short-form videos are around 60 seconds making them perfect to catch your clients’ attention when scrolling socials.

What you’ll gain on the Video Venturer

Set up your mini mobile studio

From camera settings to equipment, we'll share the essentials to capture quality content (without splashing out).

Shoot and record like a pro

From applying the rule of thirds to building a bank of b-roll, we'll show you the essential shots you need to create great-looking videos.

Edit effectively and efficiently

We'll teach you when to edit and how so you can create polished professional-looking videos without having to spend a lot of time.

Create videos that connect

Our planning templates help you pinpoint your target audience and generate ideas that resonate with their needs and interests.

Challenges that inspire action

Our mini-tasks and challenges are designed to inspire you to take action so you can develop video templates that work for your brand.

Want a sneak peek inside the Video Venturer? Watch the welcome video.

5-WEEK VIDEO SPRINT

MON 26 MAY - FRI 27 JUNE 2025

If you missed this one, then hop on our newsletter list to join the next one.

I liked the bite-sized and straight to the point style of the programme which helped me get things done. The step-by-step, templates and examples you gave us throughout were clear, simple and actionable. I particularly liked the mini series templates and the use of storyboards to structure my videos. As an e-learning designer, I use storyboards for course creation, and yes, they are just perfect for short-form video creation too!

Andrea M de Matos West

How does it work?

Study at times that work for you

Each week, we release how-to videos, resource guides and mini-challenges to get you planning, recording and editing great short-form videos on your phone. Simply log into our learning studio on your phone or desktop to start.

Get inspired by our live Q&A sessions

During the five-week sprint, we host 30-minute live Q&A sessions every Tuesday at 1 pm Central European Time where we chat about the topic of the week, what you plan to record and answer any questions you have to keep you energised.

Connect with our community channel

Share your wins and troubleshoot challenges with fellow creators and instructors by joining the Communicating for Impact Slack channel.

Take action with our weekly challenge

Every week we set a challenge that includes an example short-form video, script and prompts that you can adapt to record. You can use #videoventurer when posting on socials to generate more conversation.

Boost your videos with tailored feedback

We’ll provide tailored feedback on your first three videos to accelerate your short-form video journey. Like everything on this programme, we keep feedback short and specific so you can take immediate action to see results.

Set goals. Take action. See results

We’ll start Mondays with a kick-off email to introduce our topic, set the video challenge, and invite you to set your goal for the week. On Fridays, we’ll send a round-up to celebrate our wins and recap best practices.

Continue your video journey

Get inspiration for your next short-form video series with our Resource Vault where you’ll find storyboards, ideas and prompts. With 12 months’ access to the vault and our learning studio, you’ll never be out of ideas for your videos.

I never thought I'd be able to produce engaging and high-quality videos without professional help. The Video Venturer teaches you everything you need to know about setting up to record (such as lighting, microphones and mobile phone apps) and provides a very structured approach to creating your first videos. I really appreciated having templates for planning my videos and learning how to storyboard. The biggest surprise was how easy editing can be if you know what software to use and how to use it. Overall, the course totally exceeded my expectations as I learnt invaluable new skills in a very short space of time and had a lot of fun doing so! Thank you very much Laura and Haven!

Sandra Wood

Start creating short videos for your business from week one.

NEXT SPRINT: 26 MAY 2025

Join our newsletter to be the first to know when enrolment opens.

Video Venturer (May 2025)

CHF 450.00

One time

A beginner-friendly blended course designed for educators in business like you who want to record short videos on your smartphone without the stress of chasing trends. Set up your mini studio and start recording content that resonates with your audience as early as week one.

5+ hours of content
5 live Q&A sessions
Feedback on your first 3 videos
Planning templates and prompts
12 months' access

Is this your first time joining our sprint?

To access our learning studio, you need to create an account. When you click "sign me up," you can create a new account or sign in with your existing one to complete the order.

Short videos are perfect for YouTube,

Instagram, TikTok or LinkedIn.

The Video Venturer combines our 30+ years of experience working in media production for the largest companies, news outlets and social media giants in the world.

This programme is the very best of our expertise as media professionals and we can’t wait to share it with you to power up your business.

Over the five-week sprint, we focus on the essentials you need to set up, record and edit great short-form videos that spark conversations with your clients.

Laura Wilkes

A video challenge in 2012 launched Laura’s career in producing audio-visual content for education businesses of all sizes to increase their impact and results.

Haven Tsang

With 20 years in broadcast and media, including working in studios at Meta and Google, Haven is a technical whizz when it comes to capturing and editing the perfect video.

Watch our live for insight into how the Video Venturer is designed to work with your busy schedule, not against it.

You're probably wondering…

What equipment will I need?

Good question. We cover this in the first week, but overall you'll need:

your smartphone
a stand
lighting
a microphone
editing software

We demonstrate a range of options so you can use what you know and what you have access to when building your home studio.

If you’re not a fan of editing on your phone, you can edit on a laptop or desktop using the Adobe Express software we demo in this course.

How much will I need to invest to set up my studio?

So assuming you already have a smartphone, you may choose to invest in:

a static stand - to stabilise your phone when you’re recording
mobile lights - to give you more options for when and where you record
a microphone - again, this will give you more options on where and how you record

Check out this blog for an insight into microphones for mobile phones for an idea of pricing and shipping costs.

What editing software do you use in this course?

We’ll show you how to use Adobe Express because it’s mobile and desktop-compatible. Plus Adobe offers a free limited plan, which is perfect when you’re just starting. There is a paid Premium version which you can trial that includes more editing credits and options.

What about other editing software?

Editing essentials like clipping and adding text can be performed by many tools, including built-in tools on social media platforms like Instagram and TikTok.

We’ll demonstrate how to edit on your phone and laptop using Adobe Express. If you already have access to a video editing tool, you can use it to complete the challenges on this programme. Please note other editing tools may have a different layout and function than Adobe Express.

How much time will I need to spend each week?

We recommend around 2-3 hours per week to:

study the self-paced content
participate in the weekly challenge
attend the live Q&A sessions

We want you to move from idea to recording in minutes, not hours. That’s why we’ve included example videos, prompts and templates to get you recording as quickly as possible so you can see results.

We’ve also included a weekly challenge as learning is much more fun when we do it together.

When are the live Q&A sessions?

We host 30-minute live Q&A sessions every Tuesday at 1 pm Central European Time during the sprint. Use this planner to check the time for your time zone.

Drop in to chat about the topic, brainstorm ideas and ask questions to keep moving on your video journey.

Where are live sessions held?

We host live sessions on Google Meets - we’ll invite you to the live sessions when you sign up for the Video Venturer so you can add these to your calendar. We’ll also send you an email reminder on the day so you don’t miss out.

What if I can’t make it to the live sessions?

No problem. Laura hosts open office hours on Slack on Tuesday and Thursday mornings 10 am-11 am Central European where you can ask questions. Even if you can’t attend, leave a message or voice note and Laura will get back to you during office hours. 😊

Who is this programme for?

This course is aimed at busy educators in business, like you, who would love to create short 60-90-second videos for your marketing, communications or even as part of your services.

You don’t need to be great on camera, tech-savvy or even have ideas on what to record. We designed this programme to fit your busy schedule and needs.

Do you have a question you’d like to ask? We’re happy to answer.

Sign up for the sprint

Communicating for Impact