Laura, stands in her colourful home office. She is wearing a set of pink headphones and is standing in front of a podcasting microphone.

Communication & media coaching for educators in business

Helping you communicate creatively to build connections and community.

Book a free chat to learn about my tailored coaching programmes.

Choose a time and date on my calendar that works for you.

Build connections and community

So you can attract and retain your ideal clients.

You started your education business to help others learn and grow. And yet, so much time and energy is spent looking for clients in a market where everyone is vying for our attention.

You know how powerful podcasts, videos and live streams are in showcasing your expertise, tapping into new markets, and engaging clients. Uncertainties about technology and creative processes prevent you from pressing the record button.

But what if you set up a studio, mastered the technology, and developed skills to record impactful content? What would you create?

Let's find out together!

I'll help you navigate the technical and creative landscape with tailored coaching programmes. Gain the confidence to press record, showcase your expertise, and build lasting connections with your ideal clients.

Are you ready to start?

A photo of Laura Wilkes recording a podcast. Laura is recording in her home studio. She is wearing headphones and standing smiling in front of her microphone and computer.

Hi, I’m Laura.

I started working as a teacher, trainer, and director in Guangzhou, Hong Kong, and Lucerne, supporting thousands of educators worldwide.

In 2012, my curiosity led me to experiment with creating short videos to engage and support teachers’ professional development. What began as an experiment became a powerful tool for scaling training and fostering connections among educators across the globe.

Inspired by the transformative power of media, I established Communicating for Impact in 2023 to inspire educators like you to use media creatively to attract and retain your ideal clients.

What's it like to work with me?

  • “To be perfectly honest - I didn't know what to expect from the coaching sessions with Laura. I am a confident public speaker, teacher and teacher trainer, but I knew I could improve my delivery. Laura didn't just give me advice - she guided me so that I could find my own answers. It felt like I was doing all the work (in the best possible way), but I know that I wouldn't have done it without her. I am absolutely in awe for how, in such a short amount of time, she was able to help me resolve an issue around the length of my training and its scope. I absolutely loved working with Laura - her natural coaching skills, her compassion, and great passion for helping people are really unique. I felt supported, challenged and motivated to try new things - exactly what I needed and more! Thank you for your magic, Laura!”

    Ola Kowalska

  • "I had the privilege of being selected as a speaker at the IATEFL conference. As an ESL teacher and teacher training manager, I was brimming with ideas to share, but I found myself overwhelmed with the task of effectively conveying my message to such a large audience. I needed to ensure that my presentation had a clear structure, a coherent approach, and most importantly, that it made a lasting and profound impact on the attendees. Laura guided me in a very professional and friendly manner. With her expertise and thoughtful approach, she helped me navigate through the maze of ideas and uncertainties. Through our sessions, Laura skilfully shared her own experiences from IATEFL and posed thought-provoking questions, allowing me to gain a clearer vision of what needed to be accomplished. I am forever grateful to Laura for her inspiration and guidance. Thanks to her, I was able to deliver a memorable presentation at the conference."

    Jane - Teacher Training Manager

  • "I've got to say that of all the podcasts I've ever been on, TESOL Pop was the most well-organised of them all. Very clear instructions, great ideas and a wonderful host. I've never met a more professional yet personable podcast creator! If I were looking for a blueprint on how to make a podcast, there is only one person I'd ask! This is going to be an unmissable workshop for anyone thinking about podcasting!"

    Harry Waters - Founder, Renewable English

  • "My coaching sessions with Laura have been fantastic. She's taught me to think deeply about what I want out of life and to better understand the steps I need to take to get there. Her kindness and compassion make her so easy to open up to. She's an outstanding listener and was quick to identify a lot of the limiting beliefs that have held me back for years. I feel so much closer to where I want to be in life and in my career since working with her. So if you're thinking about hiring Laura, do it! She's absolutely worth it!"

    Alex - Educator & Artist

What are the benefits?

  • Personalised

    As an experienced educator and coach, understanding your unique needs is at the heart of what I do. In our first session, we'll explore your goals and how best we can achieve them to create your personalised learning plan.

  • Creative

    As your learning partner, I'll help you tap into your creativity to discover what works for you and your intended audience. Whether you want to record a storytelling podcast or host a global live series of workshops, I'm here to help you imagine and do.

  • Effective

    Effective communication and media skills involve more than understanding technology and how to use it. In our sessions, we'll also explore storytelling, media formats, and your use of voice so you can record content that engages and attracts clients.

Let's chat!

What programmes do I offer?

  • The Media Explorer

    This programme is designed to help you explore and have fun with media. Whether you want to record short videos to stand out on socials or livestream your workshops, this program encourages you to find what works for you.

  • The Podcast Pathfinder

    Learn the essential skills to plan and record your first podcast mini-series with this six-step programme. Start podcasting to showcase your skills, reach new markets, and build the essential know, like, trust factor with existing and new clients.

Want to learn more?

Let's chat over a virtual coffee about what you want to achieve and how I can help. Use my calendar to book a non-obligation coffee chat at a time that works for you.