Create standout visuals for your education brand with our free Branding Starter Kit.

Record your clients’ new favourite podcast

and start transforming your followers into lifetime fans.

Start spending quality time with your clients while saving time on content creation for your business.

Yes, a podcast can save time on your content marketing by repurposing episodes into multiple media formats that serve your business.

Just imagine, with a podcast you can:

Invite your clients to spend quality time with you while they go about their daily errands.

Build a fanbase that looks forward to your episodes and hearing about your latest offers.

Save time on content creation by recycling your podcast into clips, blogs and more.

A podcast could be the media hero your business and your clients are looking for.

Where are you starting your podcasting journey?

Are you...


🎙️a teaching, coaching or training business?

Your podcast would be a great way to attract new clients while remaining connected with existing ones.

🎧an academy, school or learning centre?

Your podcast could be part of your innovative strategies to engage and support prospective and current students.

📱a freelance educator?

A mini-series would be a great addition to your portfolio that showcases your expertise to attract and negotiate the contracts you want.

📣 If you’re part of an educational institution or larger education business seeking support in producing your show and sourcing trusted studios, contact me here.

'It takes about seven hours of contact for someone to clearly know who you are.’

Daniel Priestley, Oversubscribed (2015)

Your podcast could be the key that takes your listeners on a journey from not knowing your brand to becoming your biggest fans.

Let’s create a binge-worthy series that attracts your ideal clients and fosters 7 hours of quality time.

With growing listenership, increasing access, and easier tech, now is the perfect time for you to start.

Now is the perfect time to start podcasting because…

📈 Podcasts have never been so popular, with global listenership predicted to exceed 500 million by the end of 2024.

📱 Media technology has never been easier to use, making it easier to record and edit quality audio content - you could even record your show on your smartphone.

🌐 Podcasts are increasingly easier to access, thanks to the help of media giants like YouTube adding podcasts to their platform, making it easier for listeners to discover your show.

Podcast Pathfinder

A programme that takes you on a journey from planning to recording a podcast your clients (and your business) will love.

What's included?

The Podcast Pathfinder is designed to help you develop the skills to start and continue your podcasting journey.

On-demand content

Self-paced content that walks you through each step of setting up your studio, scripting, recording and editing your show your way.

Live workshops

The programme includes 6 x 60-minute online workshops where I'll guide you and fellow podcasters through essential skills and decisions so you can create a podcast your clients will love.

Summary recordings and notes will be sent after the workshop to support you as you start creating your show.

1-2-1 support

Every business owner's podcasting journey is different. That's why I've included 2 x 45-minute one-to-one sessions so you can make decisions and keep moving forward with confidence.

Ongoing support

I offer open office hours twice a week on Slack, so you can contact me with any questions as you start to script, record and edit your podcast so you can maintain momentum.

Editable templates

I provide editable templates that you can use and adapt to write your show notes, script your episodes, and promote your podcast on social media.

Tailored feedback

I will provide tailored feedback on your podcast planning and up to your first three episodes to help you fast-track your journey.


This course is an absolute gem! I started with very little editing experience, but from early on with Laura's superb guidance, I was able to get a student podcast into production. Our podcast is having a hugely positive impact on our students' learning and their confidence. I'm so grateful to Laura for her top-quality programme materials and her thoughtful, supportive and generous approach to the coaching sessions. Can't recommend the course highly enough. :-)

Charlotte, Academy owner

Develop a podcast idea that aligns with your business and target audience.

  • Choose a show format and script a mini-series that complements your style and strengths.

  • Set up your recording studio to capture the best audio quality.

  • Script, record and start editing your first podcast mini-series.

  • Start engaging with your audience and building excitement before you even launch.

  • Develop essential podcasting skills

    and strategies to continue your creative podcasting journey.


Your podcast journey starts here.

Join fellow educators in business on a 8-week training programme as you plan, record and edit your first podcast mini-series.

The Pathfinder includes:

  • Over 5 hours of self-paced content

  • 6 x 60-minute live interactive workshops

  • 2 x 45-minute one-to-one sessions

  • Templates you can edit to plan your show

  • Show artwork templates by designer Beryl Kwok

  • Feedback on your first three episodes*

    *up to 90 minutes of audio content in total.

  • Ongoing support with open office hours on Slack


Plus, a summary email with a video recap of workshop input so you can review key points as you plan and script your show.


What's more, you will have:

  • 12-month's access to the self-paced content so you can go back and review anytime

  • Lifetime access to my Slack community where you can ask questions and share updates

    with me and like-minded business owners

  • Access to special offers on design, copywriting and editing services

The Pathfinder is ideal if you like:

  • A balance of collaborative and one-on-one learning

  • The energy of working to a timeline and shared goals

  • Learning and networking within a supportive community

930 CHF per person

(approx. 995 Euros)


Choose to pay in full or with a payment plan of four instalments of 232.5 CHF (approx. 249 Euros).

I’m so happy I signed up to the Podcast Pathfinder course with Laura. It’s exactly what I needed to turn my idea for a podcast into a reality. The course was well-designed, clearly delivered and allowed us to bounce ideas off both Laura and each other. It covered the basics from defining your target audience, brainstorming episode topics to recording, editing, creating artwork, and launching. Although I’m still recording my first episodes, the course has given me clear steps to follow when I get to the next stages. Laura is not only knowledgeable and experienced, her kind and encouraging guidance builds your confidence to try something new and put your creation out into the world. If you’ve been thinking about podcasting for a while but aren’t sure if you need a course, I highly recommend signing up for this one with Laura anyway! You’ll save so much time, get high-quality feedback and have someone to guide and support you in your journey. You won’t regret it!


Christina Jones. Creator of Love to Lingo podcast


The Podcast Pathfinder is the right path even if…

😊 You are not confident with technology. I'll guide you in recording and editing your first three episodes.

😊 You have never tried podcasting before. We'll approach the podcasting process in bite-sized steps.

😊 You don't have podcasting equipment. I can help you choose your equipment to set up your studio.

😊 You are unsure what to podcast about. We'll brainstorm to develop an idea you're excited to podcast about.

😊 You are hesitant about giving your voice a stage. We'll explore techniques to power your voice and confidence levels.

Want to chat about the Pathfinder?

Book a coffee chat where you can ask me questions to decide whether the Podcast Pathfinder is right for you.


Before we meet, you probably want to know a bit about me.

Hi, I'm Laura!

If you're here, you're probably wondering whether podcasting is right for you and your business.

You're in the right place.

Over the past 12 years, I've supported businesses in education in creating audio-visual content that:

  • Reaches and attracts clients from new markets

  • Scales programmes without compromising on human connection

  • Increases client engagement by recording content that's unique and fitting for their brand

  • Builds a fanbase of clients rather than chasing followers

  • Saves time in creating content to promote their brand

These are just a few of the wins my clients (and myself as a business owner) have experienced.


This could be your business too.


Best of all, you don't have to figure it out by yourself.


As a seasoned producer, I'll guide you through the creative process and key decisions so you can record a show that you, your business, and your clients will love.


I'm looking forward to supporting you on the journey!

Introducing…

Next cohort starts in November 2025. Book a chat to learn more.

Your questions answered

When do programmes start?

Podcast Pathfinder course launches in September 2025.

Sprint 1: Vision, Audience & Message

Sprint 2: Scripting & recording

Sprint 3: Editing, launching & promoting

How long are sessions?

Workshops are 60 minutes long. One-to-one coaching sessions are 45 minutes long. All workshops and online sessions are held on Google Meets.

When are you available for one-to-one sessions?

You can book you one-to-one sessions with me from Wednesday to Friday from the hours of 11 a.m. to 4 p.m. Central European Time (CET). You can check the time for your location here.

When do you hold your open office hours?

To support you as you start to plan and create your podcast, I hold two open office hours a week on

Tuesday, 5 p.m.-6 p.m. CET

Thursday, 10 am-11 am CET

During this time, I'm available on Slack to answer any questions you have about podcasting via text chat or voice mail.

You can post questions via our Slack channel anytime, and I will get back to you during my office hours.

What type of computer do I need to start podcasting?

Ideally, you will have a laptop or desktop with 8GB of RAM or higher to support recording and editing. You will also need sufficient space to save your content, whether on your computer, on an external hard drive or in cloud storage.

Will I need a microphone?

You will need a microphone to capture the best audio quality. There are a lot of microphones to choose from, and this is something I will help you decide during the programme.

What editing software do I need?

I suggest we use Garage Band if you are on an Apple computer. For Windows computers, we can explore free or paid editing tools, such as Audacity (free) or Adobe (paid).

There are many options to choose from. In our sessions, we will explore media technology so you can choose the best option for you on the programme.


Want to learn how a podcast could be the hero your business is looking for?

Watch the live replay to learn how.

Want to chat about joining the next cohort of podcasters?

Record real content. Grow your brand.

Copyright © 2025 Communicating for Impact. All rights reserved.