Ready for a marketing strategy that actually works for your education business? Hit reset.

Record your clients’ new favourite podcast

and start transforming your followers into lifetime fans.

Create short-form videos that start conversations

A five-week sprint for busy educators who want to bring video magic to their business without spending all their time.

Start spending quality time with your clients while saving time on content creation for your business.

Yes, a podcast can save time on your content marketing by repurposing episodes into multiple media formats that serve your business.

Just imagine, with a podcast you can:

Invite your clients to spend quality time with you while they go about their daily errands.

Build a fanbase that looks forward to your episodes and hearing about your latest offers.

Save time on content creation by recycling your podcast into clips, blogs and more.

A podcast could be the media hero your business and your clients are looking for.

Create shareable bite-sized videos that

showcase your brand and speak to your clients

from week 1.

Let’s face it. You’re here because you know how powerful video is and the value it could bring to your education business.

This is not your first brush with video. You have probably already tried:

social media trends that led nowhere
flipping between posting and ghosting
spending hours of your life on editing
not posting because you think no one will watch

You may even tell yourself you’re not good on camera, don’t have enough time, or need to be more tech-savvy to create polished videos that wow your clients (and competitors).

We’re here to show you that you can create amazing bite-sized videos that:

embrace your style and personality
don’t take hours to record and edit
can be recorded and edited in minutes
support you in achieving your goals

We’re here to bring video magic to your business and start chatting to your clients about your latest reel.

We know the impact great video can have on your education business. With over 30+ years in the industry, we’ve worked with startups and established businesses to record media that gets results.

You’re not alone if you feel like you’re missing out. There is a lot of advice about video creation online that doesn’t work because it’s:

irrelevant to your needs as an educator in business, whether you’re a teacher, trainer, school owner or material writer.
inflexible given that you benefit from a combination of on-demand learning, live support, and resources to bring video to your biz.
unsustainable given that you have a busy business to run and scale. Who has time to post twice a day?
detached from results that matter. We want our content to reach our ideal clients and encourage them to take action.
not informed by the latest best practices in the media industry.

The good news is that you no longer have to miss out on video magic. Nor do you have to try to adapt advice that’s designed for other industries in the hope that something will work.

There’s a far better way…

So let’s reset and visualise video that:

you can measure in a way that matters to your business, whether it’s sign-ups to your newsletter or conversations sparking up in your DMs.
you tailor to your brand voice (bye-bye trend chasing), making your video content recognisable in a busy marketplace.
you look forward to planning and creating since you have sustainable workflows in place and an endless source of ideas.
your business besties always ask you about now you’ve become the go-to person who knows video magic.
you make strategic decisions on - you’re confident in deciding when and what to record now video is part of your media toolkit.

Let’s bring video magic to your business.

Where are you starting your podcasting journey?

Are you...

🎙️a teaching, coaching or training business?

Your podcast would be a great way to attract new clients while remaining connected with existing ones.

🎧an academy, school or learning centre?

Your podcast could be part of your innovative strategies to engage and support prospective and current students.

📱a freelance educator?

A mini-series would be a great addition to your portfolio that showcases your expertise to attract and negotiate the contracts you want.

📣 If you’re part of an educational institution or larger education business seeking support in producing your show and sourcing trusted studios, contact me here.

'It takes about seven hours of contact for someone to clearly know who you are.’

Daniel Priestley, Oversubscribed (2015)

Your podcast could be the key that takes your listeners on a journey from not knowing your brand to becoming your biggest fans.

Let’s create a binge-worthy series that attracts your ideal clients and fosters 7 hours of quality time.

With growing listenership, increasing access, and easier tech, now is the perfect time for you to start.

Now is the perfect time to start podcasting because…

📈 Podcasts have never been so popular, with global listenership predicted to exceed 500 million by the end of 2024.

📱 Media technology has never been easier to use, making it easier to record and edit quality audio content - you could even record your show on your smartphone.

🌐 Podcasts are increasingly easier to access, thanks to the help of media giants like YouTube adding podcasts to their platform, making it easier for listeners to discover your show.

Podcast Pathfinder

A programme that takes you on a journey from planning to recording a podcast your clients (and your business) will love.

What's included?

The Podcast Pathfinder is designed to help you develop the skills to start and continue your podcasting journey.

On-demand content

Self-paced content that walks you through each step of setting up your studio, scripting, recording and editing your show your way.

Live workshops

The programme includes 6 x 60-minute online workshops where I'll guide you and fellow podcasters through essential skills and decisions so you can create a podcast your clients will love.

Summary recordings and notes will be sent after the workshop to support you as you start creating your show.

1-2-1 support

Every business owner's podcasting journey is different. That's why I've included 2 x 45-minute one-to-one sessions so you can make decisions and keep moving forward with confidence.

Ongoing support

I offer open office hours twice a week on Slack, so you can contact me with any questions as you start to script, record and edit your podcast so you can maintain momentum.

Editable templates

I provide editable templates that you can use and adapt to write your show notes, script your episodes, and promote your podcast on social media.

Tailored feedback

I will provide tailored feedback on your podcast planning and up to your first three episodes to help you fast-track your journey.

This course is an absolute gem! I started with very little editing experience, but from early on with Laura's superb guidance, I was able to get a student podcast into production. Our podcast is having a hugely positive impact on our students' learning and their confidence. I'm so grateful to Laura for her top-quality programme materials and her thoughtful, supportive and generous approach to the coaching sessions. Can't recommend the course highly enough. :-)

Charlotte, Academy owner

Develop a podcast idea that aligns with your business and target audience.

Choose a show format and script a mini-series that complements your style and strengths.
Set up your recording studio to capture the best audio quality.
Script, record and start editing your first podcast mini-series.
Start engaging with your audience and building excitement before you even launch.
Develop essential podcasting skills
and strategies to continue your creative podcasting journey.

Your podcast journey starts here.

Join fellow educators in business on a 8-week training programme as you plan, record and edit your first podcast mini-series.

The Pathfinder includes:

Over 5 hours of self-paced content
6 x 60-minute live interactive workshops
2 x 45-minute one-to-one sessions
Templates you can edit to plan your show
Show artwork templates by designer Beryl Kwok
Feedback on your first three episodes*
*up to 90 minutes of audio content in total.
Ongoing support with open office hours on Slack

Plus, a summary email with a video recap of workshop input so you can review key points as you plan and script your show.

What's more, you will have:

12-month's access to the self-paced content so you can go back and review anytime
Lifetime access to my Slack community where you can ask questions and share updates
with me and like-minded business owners
Access to special offers on design, copywriting and editing services

The Pathfinder is ideal if you like:

A balance of collaborative and one-on-one learning
The energy of working to a timeline and shared goals
Learning and networking within a supportive community

930 CHF per person

(approx. 995 Euros)

Choose to pay in full or with a payment plan of four instalments of 232.5 CHF (approx. 249 Euros).

I’m so happy I signed up to the Podcast Pathfinder course with Laura. It’s exactly what I needed to turn my idea for a podcast into a reality. The course was well-designed, clearly delivered and allowed us to bounce ideas off both Laura and each other. It covered the basics from defining your target audience, brainstorming episode topics to recording, editing, creating artwork, and launching. Although I’m still recording my first episodes, the course has given me clear steps to follow when I get to the next stages. Laura is not only knowledgeable and experienced, her kind and encouraging guidance builds your confidence to try something new and put your creation out into the world. If you’ve been thinking about podcasting for a while but aren’t sure if you need a course, I highly recommend signing up for this one with Laura anyway! You’ll save so much time, get high-quality feedback and have someone to guide and support you in your journey. You won’t regret it!

Christina Jones. Creator of Love to Lingo podcast

The Podcast Pathfinder is the right path even if…

😊 You are not confident with technology. I'll guide you in recording and editing your first three episodes.

😊 You have never tried podcasting before. We'll approach the podcasting process in bite-sized steps.

😊 You don't have podcasting equipment. I can help you choose your equipment to set up your studio.

😊 You are unsure what to podcast about. We'll brainstorm to develop an idea you're excited to podcast about.

😊 You are hesitant about giving your voice a stage. We'll explore techniques to power your voice and confidence levels.

Want to chat about the Pathfinder?

Book a coffee chat where you can ask me questions to decide whether the Podcast Pathfinder is right for you.

Unable to find calendar

Before we meet, you probably want to know a bit about me.

Hi, I'm Laura!

If you're here, you're probably wondering whether podcasting is right for you and your business.

You're in the right place.

Over the past 12 years, I've supported businesses in education in creating audio-visual content that:

Reaches and attracts clients from new markets
Scales programmes without compromising on human connection
Increases client engagement by recording content that's unique and fitting for their brand
Builds a fanbase of clients rather than chasing followers
Saves time in creating content to promote their brand

These are just a few of the wins my clients (and myself as a business owner) have experienced.

This could be your business too.

Best of all, you don't have to figure it out by yourself.

As a seasoned producer, I'll guide you through the creative process and key decisions so you can record a show that you, your business, and your clients will love.

I'm looking forward to supporting you on the journey!

Introducing…

Next cohort starts in September 2025. Book a chat to learn more.

FAQs

When do programmes start?

Podcast Pathfinder course launches in September 2025.

Sprint 1: Vision, Audience & Message

Sprint 2: Scripting & recording

Sprint 3: Editing, launching & promoting

How long are sessions?

Workshops are 60 minutes long. One-to-one coaching sessions are 45 minutes long. All workshops and online sessions are held on Google Meets.

When are you available for one-to-one sessions?

You can book you one-to-one sessions with me from Wednesday to Friday from the hours of 11 a.m. to 4 p.m. Central European Time (CET). You can check the time for your location here.

When do you hold your open office hours?

To support you as you start to plan and create your podcast, I hold two open office hours a week on

Tuesday, 5 p.m.-6 p.m. CET

Thursday, 10 am-11 am CET

During this time, I'm available on Slack to answer any questions you have about podcasting via text chat or voice mail.

You can post questions via our Slack channel anytime, and I will get back to you during my office hours.

What type of computer do I need to start podcasting?

Ideally, you will have a laptop or desktop with 8GB of RAM or higher to support recording and editing. You will also need sufficient space to save your content, whether on your computer, on an external hard drive or in cloud storage.

Will I need a microphone?

You will need a microphone to capture the best audio quality. There are a lot of microphones to choose from, and this is something I will help you decide during the programme.

What editing software do I need?

I suggest we use Garage Band if you are on an Apple computer. For Windows computers, we can explore free or paid editing tools, such as Audacity (free) or Adobe (paid).

There are many options to choose from. In our sessions, we will explore media technology so you can choose the best option for you on the programme.

Introducing…

The Video Venturer

Your beginner-friendly sprint to creating great short-form videos that work for your education business.

The Video Venturer program was so easy and clear to navigate. Help was available at all times and the materials were top-notch. Even a video-making novice couldn't fail to improve their skills. I highly recommend this course if you would like to start making videos but just don't know where to start. Everything is so clearly explained.

Erin O'Byrne, Teacher Trainer

Want to learn how a podcast could be the hero your business is looking for?

Watch the live replay to learn how.

Want to chat about joining the next cohort of podcasters?

Record real content. Grow your brand.

Short-form videos are around 60 seconds making them perfect to catch your clients’ attention when scrolling socials.

What you’ll gain on the Video Venturer

Set up your mini mobile studio

From camera settings to equipment, we'll share the essentials to capture quality content (without splashing out).

Shoot and record like a pro

From applying the rule of thirds to building a bank of b-roll, we'll show you the essential shots you need to create great-looking videos.

Edit effectively and efficiently

We'll teach you when to edit and how so you can create polished professional-looking videos without having to spend a lot of time.

Create videos that connect

Our planning templates help you pinpoint your target audience and generate ideas that resonate with their needs and interests.

Challenges that inspire action

Our mini-tasks and challenges are designed to inspire you to take action so you can develop video templates that work for your brand.

Want a sneak peek inside the Video Venturer? Watch the welcome video.

5-WEEK VIDEO SPRINT

MON 26 MAY - FRI 27 JUNE 2025

If you missed this one, then hop on our newsletter list to join the next one.

I liked the bite-sized and straight to the point style of the programme which helped me get things done. The step-by-step, templates and examples you gave us throughout were clear, simple and actionable. I particularly liked the mini series templates and the use of storyboards to structure my videos. As an e-learning designer, I use storyboards for course creation, and yes, they are just perfect for short-form video creation too!

Andrea M de Matos West

How does it work?

Study at times that work for you

Each week, we release how-to videos, resource guides and mini-challenges to get you planning, recording and editing great short-form videos on your phone. Simply log into our learning studio on your phone or desktop to start.

Get inspired by our live Q&A sessions

During the five-week sprint, we host 30-minute live Q&A sessions every Tuesday at 1 pm Central European Time where we chat about the topic of the week, what you plan to record and answer any questions you have to keep you energised.

Connect with our community channel

Share your wins and troubleshoot challenges with fellow creators and instructors by joining the Communicating for Impact Slack channel.

Take action with our weekly challenge

Every week we set a challenge that includes an example short-form video, script and prompts that you can adapt to record. You can use #videoventurer when posting on socials to generate more conversation.

Boost your videos with tailored feedback

We’ll provide tailored feedback on your first three videos to accelerate your short-form video journey. Like everything on this programme, we keep feedback short and specific so you can take immediate action to see results.

Set goals. Take action. See results

We’ll start Mondays with a kick-off email to introduce our topic, set the video challenge, and invite you to set your goal for the week. On Fridays, we’ll send a round-up to celebrate our wins and recap best practices.

Continue your video journey

Get inspiration for your next short-form video series with our Resource Vault where you’ll find storyboards, ideas and prompts. With 12 months’ access to the vault and our learning studio, you’ll never be out of ideas for your videos.

I never thought I'd be able to produce engaging and high-quality videos without professional help. The Video Venturer teaches you everything you need to know about setting up to record (such as lighting, microphones and mobile phone apps) and provides a very structured approach to creating your first videos. I really appreciated having templates for planning my videos and learning how to storyboard. The biggest surprise was how easy editing can be if you know what software to use and how to use it. Overall, the course totally exceeded my expectations as I learnt invaluable new skills in a very short space of time and had a lot of fun doing so! Thank you very much Laura and Haven!

Sandra Wood

Start creating short videos for your business from week one.

NEXT SPRINT: 26 MAY 2025

Join our newsletter to be the first to know when enrolment opens.

Video Venturer (May 2025)

CHF 450.00

One time

A beginner-friendly blended course designed for educators in business like you who want to record short videos on your smartphone without the stress of chasing trends. Set up your mini studio and start recording content that resonates with your audience as early as week one.

5+ hours of content
5 live Q&A sessions
Feedback on your first 3 videos
Planning templates and prompts
12 months' access

Is this your first time joining our sprint?

To access our learning studio, you need to create an account. When you click "sign me up," you can create a new account or sign in with your existing one to complete the order.

Short videos are perfect for YouTube,

Instagram, TikTok or LinkedIn.

The Video Venturer combines our 30+ years of experience working in media production for the largest companies, news outlets and social media giants in the world.

This programme is the very best of our expertise as media professionals and we can’t wait to share it with you to power up your business.

Over the five-week sprint, we focus on the essentials you need to set up, record and edit great short-form videos that spark conversations with your clients.

Laura Wilkes

A video challenge in 2012 launched Laura’s career in producing audio-visual content for education businesses of all sizes to increase their impact and results.

Haven Tsang

With 20 years in broadcast and media, including working in studios at Meta and Google, Haven is a technical whizz when it comes to capturing and editing the perfect video.

Watch our live for insight into how the Video Venturer is designed to work with your busy schedule, not against it.

You're probably wondering…

What equipment will I need?

Good question. We cover this in the first week, but overall you'll need:

your smartphone
a stand
lighting
a microphone
editing software

We demonstrate a range of options so you can use what you know and what you have access to when building your home studio.

If you’re not a fan of editing on your phone, you can edit on a laptop or desktop using the Adobe Express software we demo in this course.

How much will I need to invest to set up my studio?

So assuming you already have a smartphone, you may choose to invest in:

a static stand - to stabilise your phone when you’re recording
mobile lights - to give you more options for when and where you record
a microphone - again, this will give you more options on where and how you record

Check out this blog for an insight into microphones for mobile phones for an idea of pricing and shipping costs.

What editing software do you use in this course?

We’ll show you how to use Adobe Express because it’s mobile and desktop-compatible. Plus Adobe offers a free limited plan, which is perfect when you’re just starting. There is a paid Premium version which you can trial that includes more editing credits and options.

What about other editing software?

Editing essentials like clipping and adding text can be performed by many tools, including built-in tools on social media platforms like Instagram and TikTok.

We’ll demonstrate how to edit on your phone and laptop using Adobe Express. If you already have access to a video editing tool, you can use it to complete the challenges on this programme. Please note other editing tools may have a different layout and function than Adobe Express.

How much time will I need to spend each week?

We recommend around 2-3 hours per week to:

study the self-paced content
participate in the weekly challenge
attend the live Q&A sessions

We want you to move from idea to recording in minutes, not hours. That’s why we’ve included example videos, prompts and templates to get you recording as quickly as possible so you can see results.

We’ve also included a weekly challenge as learning is much more fun when we do it together.

When are the live Q&A sessions?

We host 30-minute live Q&A sessions every Tuesday at 1 pm Central European Time during the sprint. Use this planner to check the time for your time zone.

Drop in to chat about the topic, brainstorm ideas and ask questions to keep moving on your video journey.

Where are live sessions held?

We host live sessions on Google Meets - we’ll invite you to the live sessions when you sign up for the Video Venturer so you can add these to your calendar. We’ll also send you an email reminder on the day so you don’t miss out.

What if I can’t make it to the live sessions?

No problem. Laura hosts open office hours on Slack on Tuesday and Thursday mornings 10 am-11 am Central European where you can ask questions. Even if you can’t attend, leave a message or voice note and Laura will get back to you during office hours. 😊

Who is this programme for?

This course is aimed at busy educators in business, like you, who would love to create short 60-90-second videos for your marketing, communications or even as part of your services.

You don’t need to be great on camera, tech-savvy or even have ideas on what to record. We designed this programme to fit your busy schedule and needs.

Do you have a question you’d like to ask? We’re happy to answer.

Sign up for the sprint

Communicating for Impact

Record real content. Grow your brand.